CNET’s Jeff Bakalar wears many hats at the tech blog. He co-hosts CNET’s daily show, The 404, which focuses on gadgets, social media and video games. And to top it all off, he’s also the  games editor for the site. Now that’s a lot of responsibility!

We recently chatted with Jeff about building relationships with journalists through social media, integrating social platforms into video games and how he views the future of long-form journalism.

Want to learn more? Watch the interview below:

We’re interested in hearing what you think, so feel free to let us know by tweeting at @AccessPR or telling us in the comments.

Also be sure to check out our full collection of interviews.