Despite all the hype and discussion around social TV and the two screen viewing experience, a survey released today found that 95% of people participate in social TV activities after watching a show, up from 68% last year. Among the other findings, the survey found a majority of people (76%) are motivated to participate in social TV activities due to a feeling that doing so will prevent their favorite show from being cancelled.

At SXSW last month we sat down with CNN’s senior digital producer, Steve Krakauer, to get his view on the social TV trend, talk about how CNN thinks about social media and more.

The full survey results are embedded below.

Trevor Jonas, Director of Social Media