I love news. I always have. But, I must confess, between the dozen news outlets I frequent on a daily basis, Twitter, Facebook, RSS feeds from another dozen blogs and the incessant buzzing of Google alerts, it’s getting harder to keep up. What’s worse, all this news has turned me into a screen hopping, headline-skimmer who has all but lost the pleasure of reading in the race to keep up.
A solution to the onslaught of information has been a topic of frequent discussion for many years, and there have been countless valiant attempts to solve or reduce its negative effects. I won’t recount that history here. What I will say is that after decades of failed promises and lost hope, there is actually cause to celebrate. It can be summed up in a single word—Flipboard.
If you haven’t tried it, Flipboard is a news aggregation app for the iPad, but to say Flipboard is an app, would be to say the iPad is a computer. It is actually a game-changing publishing platform that revolutionizes how media is and will be syndicated, presented and consumed.
Flipboard is both beautiful and functional. The app comes with dozens of pre-installed channels including tech, financial news, entertainment and lifestyle. You can easily add your own Twitter feeds, RSS and Facebook and arrange the tiles to suit your reading habits.
The built-in tech channel, my personal favorite, beautifully threads together posts from All Things D, FastCompany, GigaOM, Mashable, TechCrunch, ReadWriteWeb, and VentureBeat into a comprehensive newspaper-quality experience. The Twitter experience on Flipboad is the best presentation of that important if somewhat chaotic channel—bar none.
For publishers, Flipboard represents a powerful way to reach enthusiastic consumers of digital media with a stunning presentation layer, integrated social media, and print-like advertising that will better monetize content.
As I write this, I am surrounded by five screens (two computers, iPad, iPhone and a TV). Yet, gone is that nagging feeling that I’m missing some important, late-breaking news item. A few swipes across Flipboard and I am up to date.