As we gear up to celebrate Earth Day today we wanted to provide you with a recap of the news you need to know from the past week. Check out below for the latest headlines that caught our eye…

  • Rumors circulated this week that Twitter is in talks to buy TweetDeck. Industry watchers had mixed feelings about the deal, with TechCrunch saying that Twitter will “kill” TweetDeck by removing features such as’s  140+ character updates and Facebook integration.
  • Twitter users panicked on Thursday as both CoTweet and HootSuite went down for an extended period of time. Both HootSuite and CoTweet claimed the downtime had to do with issues with their hosting provider, which also took down FourSquare and Reddit. Bad timing for HootSuite who had just announced application-wide SSL as one in a chain of security upgrades for the platform.
  • Getting more Twitter followers has become the focus of an experiment. Some scientifically proven ways to get more followers include not talking about yourself, avoiding being a Debbie Downer and displaying a default picture that shows who you are.
  • In light of Earth Day, Greenpeace stirred up some controversy by criticizing Apple, Twitter and Facebook for their ‘dirty’ data centers. The aforementioned companies, according to Greenpeace, operate on unacceptable levels of coal with Apple and Facebook at the top.
  • Ever thought about implementing a social gaming focused campaign? A marketing partnership with top social gaming companies like Zynga or CrowdStar can lift brand awareness by up to 550 percent according to a report.
  • This past Saturday the second annual Foursquare Day was celebrated worldwide.  The company reached milestone numbers in checkins, exceeding 3 million in the 24-hours of festivities.
  • Mashable, the popular technology news site, recently launched Mashable Follow to all users. Aimed at providing a more customizable experience for its readers, Mashable Follow is a new social layer that lets readers follow topics of interest, create a profile on the site, share stories to multiple social networks in a single click, connect with friends and much more.
  • According to a recent poll, an overwhelming number of marketers consider social media to be integral to their strategies in 2011, with 70 percent planning to increase their social media budget by more than 10 percent this year. With statistics like these, it will be interesting to see how the social space will transform.

Anything catch your eye that we missed? Tweet us or leave us a comment and have a great weekend!