While the earth shook in New Zealand and the entertainment world preps for the Oscars, the Access team read diligently to bring you the latest in technology and social media news. Read what piqued our interest this week so you sound cool next time these topics come up in casual conversation:

  • TechCrunch released to readers a glimpse of how Facebook, previously TheFacebook, used to approach advertisers; An email sent to the Rank Above co-founders in 2005 details some pretty specific advertising components (banner ads at cost per thousand impressions rates), as well some great statistics from the social networking site: 2.7 million TheFacebook users in April 2005 and the estimated purchasing power of US students to be $85 billion in 2004.
  • Google isn’t the only search engine getting social. Bing announced it will integrate Facebook likes into its search results. According to a Bing blog post, “If your friends have publicly liked or shared any of the algorithmic search results shown on Bing, we will now surface them right below the result.”
  • Not sure what to make of all those Twitter lists? Social Media Examiner shared some great tips on how to best use them.
  • No longer will you have to breathe through a tube or peer trough foggy facemasks to view the underwater attractions on your next tropical vacation. South Korean company Raonhaje developed the Ego Compact Semi Submarine, which allows you and a friend to experience an underwater, but not submerged, cruise. The company has yet to announce the price but said the semi submarine should be available in October.
  • CNN rolled out a tablet-specific app. The new Android app works differently than its iPad app, in that it allows CNN iReporters to upload their videos and images right from their tablet, something the iPad is incapable of due to its lack of cameras.
  • Instagram, one of the fast-growing iPhone photo sharing applications, is now helping brands  leverage engagement with customers as it seeks to transform the way brand evangelists share information about the products they love.
  • Social media was once thought of as the cheapest, yet most effective means to handle a brand crisis, yet a new study by Janco Associates reveals that less than 25% of survey participants actually include an online crisis strategy in their disaster recovery efforts. The study also showed that 53% of the brands surveyed actually utilize Facebook and Twitter to disseminate information, mostly due to a lack of education on effective use of these popular social networks amongst most workforces.

Happy weekend!